Managing Director Rosie Elias has built All Occasion Cruises from the ground up with her husband Joe. The success of the business is a testament to their hard work and dedication over the last 25 years.
Rosie’s success story is remarkable – she has shown incredible resilience and has become a real trailblazer in her field along the way. She got her start by hiring out boats on the Harbour and organising events for friends. “I fell into this industry by accident,” Rosie admits. “When I first started at the age of 18, I honestly had no idea what I was doing. I have no formal training, I taught myself everything I know.”
The demand for events grew unexpectedly, so Rosie and her husband Joe purchased their first boat after a year.
“I started off by creating all the brochures myself and doing mailouts,” Rosie says. “I eventually made our bookings program, followed by the packages and menus. Then we started employing staff.” Today, All Occasion Cruises has six boats and employs up to 150 staff in the high season.
Despite the exponential growth of AOC, Rosie remains hands on in the business and says she’s “more passionate than ever” about her role. “I work with every department of my business, including the chefs, bar managers, cruise directors, accounts, marketing and the office staff. I love seeing my staff happy and productive. I should be retired and living the life of a housewife,” she laughs. “But you just can’t take me out of it, I love my work.”
After organising over 1,000 events a year, Rosie says she is still incredibly driven to make every single one successful. “I’m never on autopilot in this job. I get so much joy out of helping my clients create happy memories.”
Rosie is also such a proud and devoted mum of 4 boys. When she is not giving her all conquering every facet of her businesses, she is a doting mother to her boys. Rosie does everything she does for her family.
See you soon, Rosie Elias
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